Build a Marketing Foundation Through Productization

Have an IDEA for an app, a product, or a service you'd like to turn into a profitable venture?

Are you developing an offering with no clue how to sell it?

Does your digital marketing get clicks and signups, but your campaigns aren't selling your stuff?

LBM1: Productization is where you BEGIN your business [marketing]. In this first module, you will build the Marketing FOUNDATION for your business forward and the business you wish to create. Productization is a strategic ROAD MAP for marketing your business, pre-launch, launch, and beyond.

Presented 1:1 LIVE online in 2 hr segments, 12 total hrs (all of which encourage questions), this module provides a template—like a plug-n-play marketing equation—for turning most any idea, or even developed product (better late than never!), into a unique offering of value, that will SELL with your marketing efforts forward.

Entrepreneurs will:

Determine 'Product/Market Fit,' (aka Product Validation) then concisely, and specifically label the features of the product or service you envision, or have produced (better late than never!).
Identify a benefit or solution each feature provides, as well as likely customers who will find value in your offering.
Perform Competitive Analysis on direct and indirect competition in your product/service space, to identify, monitor, and surpass your competitors.
Construct dynamic lists of SEO keywords and content marketing all related to your offering, your target markets, your business, and industry to utilize in your campaigns.
Utilize Productization Lists for iterative discovery, as well as SEO content when branding and marketing your [fully-productized] offering.
Highlight and create Differentiators that separate your offering from competitors.
Explore Profit Models applicable to your offering, for roll-out and beyond.
Identify Horizontal and Vertical markets for current offering, as well as future iterations (1.0, 2.0…) of your products or services.
Construct an Elevator Pitch for your potential, or developed product, to excite everyone you meet about your offering, and refine the pitch throughout the workshop.

Avoid the #1 Reason Startups Fail

Neglect to productize each and every offering, and at best, you'll likely waste a lot of time and money on misdirected marketing that gets little traction. At worse, ignoring Productization leads to business failure. The Productization process is time-consuming, detail-oriented, and necessary to perform, continually, to produce tightly-targeted marketing that motivates clicks, downloads, and/or purchases of your products and services, or donations to your nonprofit. Begin marketing each offering, and your new venture with Productization to build a thriving, sustainable business.

Innovate

Conceptualize your idea faster

Connect

Engage, collaborate in one place

Execute

Create, Fund, Grow, Exit

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